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Make my product successful Develop essential use cases and design/align product to usage. Focus on key customer values that must remain current with changing technologies and industries.
Articulate my value proposition. Craft (usage-centered) Value proposition
Compare and select technologies based on my needs Compare technologies (best practices, key differentiators)
Create effective architectures and help me visualize my options and opportunities Architect, create visual architectures & designs (diagramming for innovation, architectural patterns, and options)
Understand and trade off my key quality attributes (e.g., security, reliability, performance, etc.) Present, review, and balance system quality attributes. Work with stakeholders to determine tradeoffs
Help me define a methodology that helps me deliver solutions that my stakeholders really need. Usage-centered approaches such as our Business Solution Workflow Review to involve stakeholders from the start, and track their needs through delivery
Capture and present my ideas (white papers, scenarios, position papers) Present complex ideas clearly and effectively
Research and analyze technology and trends. Figure out what my key differentiators are. Research and analysis. Drill down to the key differentiators. Apply usage-centered principles to focus on real customer value
Explain and present my technology clearly and persuasively Explain my ideas (detailed visual presentation and distillation of concepts, patterns, and approaches)
Facilitate stakeholder agreements for me on technology and policy Work with stakeholders, facilitate agreement (usage-centered requirements elicitation)
Help me understand how I can prepare for the next technology Leverage technology trends (usage-centered trend analysis)
Define effective policies and procedures for my organization Define policies and procedures (usage-centered policy articulation and tradeoffs; security expertise)
Help me start with a good enough interface Design by usage paradigm and scenario, 80/20 evaluation of impact and targeting, storyboarding and testing
Customize my office applications Usage-driven mode or mini-mode tailoring. Template design. Toolbar and menu creation. Specialized macros and scripts
Design my information architecture Design information architecture based on medallion principles. Incorporate current best practice principles based on usage patterns.
Capture my decision process for later review, including defining principles, and the rationale and tradeoffs at key decision points Capture key decisions and all of the supporting information. Help clients recognize important decision points when they occur and articulate the rationale and tradeoffs
Help me market my ideas, solutions, and products Create usage scenarios, usage- centered fact and comparison sheets, value propositions, graphics, animations. Make Camtasia videos
Roll out my product, including training, processes and procedures, etc. Prepare materials and training for product rollout. Finalize training and marketing messages; make quick review (crib) guides; develop procedures, steps, guidelines, standards; write/create solution delivery toolkit.